Vogue's Shop-Hound

Quaint, Charming Prose
from the Shop Hound
In the 1930s, in response to the Great Depression, Vogue Magazine initiated certain editorial spots intended to help readers stay chic on a budget.

One such column was "Shop-Hound". An unseen shopper combed New York City in search of delightful objets de mode, labels and trends, and cost-effective home decor and accessories. And they named a store and its address so that the reader might trot right off to the desired destination.

Of course, pity the poor woman living west of New Jersey, who was, by dint of distance, outside the magic ring of thrifty chic.

Shop-Hound was fond of drinks,

and discovered Ganger's Bar Mart, a whole

store devoted to rows of glasses, stirrers,

trays and swizzles.

At random, you can pick out dozens of things

that are "naturals" for wedding

presents.

56 West Forty-Fifth Street

Camilla Shanahan's

Delightful Shop

For those (i.e., this Hound) who like to pause in the rush, rush of shopping about town, Camilla Shanahan's delightful shop at the Ambassador Hotel has a sort of haloed atmosphere. Here you can sit back and assemble -- anything from an inexpensive little wool dress to an extravagant evening gown. There are plenty of young evening clothes at small prices, too -- about $40. We loved a day ensemble consisting of a short cape of emerald green imported velvet and a crepe shirt-waist dress. Each element is adorned with large red flowers. The skirt of the dress sports upside-down tulips. Cost is about $80. Miss Shanahan has a fine selection of Germaine Monteil's clothes. Lovely imported accessories, too.  Vogue, 1938

Dress by Miss Carol Markel,

a very young designer who we want

to keep an eye on.

From time to time, Shop Hound will trot

back to keep you up to date on what's

new and old and thrifty.

À Bientôt!